Clerk Cofounder & CEO on how to build a company that delivers incredible DX
Colin Sidoti from Clerk
·
May 15, 2025
In this latest episode of the Distributed podcast, host Jack Hannah interviews Colin Sidoti, Clerk Cofounder & CEO, to discuss what’s allowed them to grow so rapidly and deliver such an incredible developer experience for users. Colin reflects on how limited process fosters growth and allows his team of engineers and designers to excel.
Colin also provides insight into the nontraditional ways Clerk streamlines work, including their hiring practices and unique team dynamics.
- Understanding how Clerk has grown through a highly autonomous team culture
- Colin’s insights on the importance of fluid communication in a distributed team
- The pivotal role the DX Guide plays in creating an amazing product
- Empowering teams by trusting their instincts and encouraging adaptability
- (00:00) – Kicking things off with Colin Sidoti
- (03:26) – Product development at Clerk
- (08:29) – Remote work dynamics: synchronizing across time zones
- (12:54) – Importance of fluid communication: using Tuple for efficient syncs
- (14:44) – The role of DX Guide: maintaining high standards in product experience
- (22:28) – Building a culture of customer-centric development
- (17:40) – Evolving product offerings: from auth to billing and beyond
- (25:56) – Hiring for passion: finding team members who care deeply
- (31:55) – Simplifying user onboarding: eliminating friction for developers
- (33:34) – Impact of removing friction: boosting adoption with minimal steps